Gartner Research

Seize Marketer Opportunity in the New Product Resale Cycle

Published: 19 March 2019

ID: G00384689

Analyst(s): Iconoculture Research Team

Summary

New consumer-to-consumer selling apps give the old retail standbys a run for their money. Smart brands must understand the motivations, challenges and expectations of their fans who don’t buy new. Only then can marketers convert this group’s unrealized potential into a true customer relationship.

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