Gartner Research

How to Address Urgent Customer Acquisition Challenges in Sales, Marketing and Channel

Published: 22 March 2019

ID: G00385517

Analyst(s): Rob Addy , Michele Buckley


Gartner research reveals tech CEOs see an urgent need to improve sales, marketing and channel effectiveness in the next three to six months. This document provides an overview of Gartner insight into driving short-term improvements in these three critical areas of customer acquisition.

Table Of Contents


Research Highlights

  • Critical Foundational Elements
  • Sales Effectiveness
  • Awareness and Demand Generation
  • Partner and Channel Strategies

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