Gartner Research

Multicloud: Why It Matters

Published: 22 March 2019

ID: G00381895

Analyst(s): Michael Warrilow


A small group of megavendors dominates public cloud markets, which restricts new entrants’ ability to compete. To maximize available cloud opportunity, technology general managers must embrace and invest in multicloud.

Table Of Contents


  • Develop Multicloud Offerings Based on Adoption Patterns
  • Plan for Growth in Multicloud Adoption
  • Determine Your Multicloud Opportunity Based on Market Factors
    • Revenue and Growth (Cloud Market Share)
    • Market Transition (Cloud Shift)
    • Profitability (Market Opportunity Map)

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