Gartner Research

Framework for Tech CEOs Assessing Expansion Options

Published: 18 March 2019

ID: G00379839

Analyst(s): Alan Antin


Tech CEOs seek to grow their businesses as quickly as possible to capture market opportunity. Leadership must evaluate expansion strategies in light of their organization’s customer development skills and product development competency, as well as the maturity of the market(s) they enter.

Table Of Contents
  • Key Challenges



  • Expansion Strategy Alternatives
  • Audit and Appraise the Organization’s Core Competency
  • Determine the Market Maturity
  • Ensure Clear and Transparent ROI Metrics


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