Gartner Research

How to Tailor Sales Enablement by Role (Oracle)

Published: 15 March 2019

ID: G00707725

Analyst(s): Marketing Research Team

Summary

Marketing leaders often struggle to create sales enablement materials that sellers use and value. This case study from Oracle helps marketing leaders provide high-value sales enablement content through the use of seller personas and ongoing curation.

Table Of Contents

Overview

Solution Highlights

Challenge

Solution

Seller Personas

Content Curation

Results

Recommendations

About This Research

Presentation Deck

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