Gartner Research

The General Manager Survey 2019: 4 Imperatives for Success

Published: 19 March 2019

ID: G00380577

Analyst(s): Derry Finkeldey


According to Gartner’s first annual survey of technology GMs, today’s biggest challenge is overcoming internal resistance to respond to disruption. The survey identified four imperatives that are crucial to overcoming internal barriers. GMs can use these to inform strategies for growth and change.

Table Of Contents


  • Key Insights
    • Success Imperative: Create a Compelling, Unifying Vision for Your Portfolio to Align Stakeholders
    • Success Imperative: Make the Case for Investment in New Growth Opportunities
    • Success Imperative: Drive Product Planning at Market Speed
    • Build a Responsive Organization That Embraces Constant Change
  • What You Need to Do

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