Gartner Research

Lessons From Luxury Retail — Younger Generations Lead the Way

Published: 20 March 2019

ID: G00384264

Analyst(s): Joanne Joliet


Luxury retail attracts the most discerning customers seeking tailored goods, superior quality and elevated service. As Millennials and Generation Z customers raise expectations, this research helps retail CIOs develop strategies and identity technologies to successfully engage with all customers.

Table Of Contents


  • Generation Z Expects a Unified Retail Experience
    • Conversational
    • Convenient
    • Continuous
    • Curated
    • Community
    • Credibility
    • Controllable
  • Conclusion

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