Gartner Research

Best Practices for Marketing to Millennial Parents

Published: 26 March 2019

ID: G00387222

Analyst(s): Iconoculture Research Team


Crunched for time and uninterested in making lifestyle compromises, 36.2 million Millennial parents are seeking brands that facilitate win-win scenarios where “me time” and “we time” can caringly combine. That demand is poised to grow as more than 2 in 5 Millennial nonparents plan to have children.

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