Gartner Research

Three Best Practices to Optimize Digital Commerce for Visual Experiences

Published: 26 March 2019

ID: G00370432

Analyst(s): Christina Klock, Marty Resnick

Summary

Visual interactions, enabled by smartphones and tablets, are changing the way customers shop and buy online. Application leaders must evaluate the top visual trends impacting commerce to identify opportunities to create competitive advantage.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Best Practice 1: Enable Visual Search
    • Product Discovery Using Visual Search
    • Visual Search Is Evolving
  • Best Practice 2: Build Immersive Experiences for Configurable Products
  • Best Practice 3: Facilitate Quick Check-Out to Maximize Conversion
    • Make Content Shoppable
    • Implement a One-Click Check-Out Design

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