Gartner Research

General Managers in Transition: Accelerating the Time to Impact

Published: 26 March 2019

ID: G00388109

Analyst(s): Mark McDonald , Kaustav Dey


General managers transitioning into a technology general manager role can follow a four-stage process to develop and demonstrate a deep understanding of customers, a compelling customer strategy and the leadership to mobilize the organization. These represent the challenges of leaders in transition.

Table Of Contents


  • A Framework for General Manager Transition
    • Prepare — Why Did They Hire You?
    • Connect and Assess — The Organizational Transition
    • Act — The Directional Transition
    • Personal Transition — Closing the Leadership Loop

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