Published: 25 March 2019
Summary
Marketing’s daunting workload is bursting with urgent requests, inefficient systems, undocumented processes and lack of automation. Marketing leaders can implement work management processes and solutions to increase efficiency, effectiveness, visibility and control to attain high-performance teams.
Included in Full Research
- Marketing Work Management Defined
- Why Work Management Is Critical
- Evolution of Work Management
- Marketing Work Management Vendor Landscape
- How to Address Three Common Work Management Challenges
- Brand Reputation at Risk With Limited Time Available for Strategy
- Misaligned Efforts Cause Inefficiency and Ineffectiveness
- Outgrown and Disconnected Tools Inhibit Visibility and Automation
- Making the Business Case for a Marketing Work Management Solution
- What to Do Next