Gartner Research

3D Design and Device Convenience Hinder AR and VR Adoption

Published: 27 March 2019

ID: G00373138

Analyst(s): Tuong Nguyen


The disruption potential of AR and VR is stalling as viable use cases are slow to materialize. Tech CEOs at immersive vendors must revisit their value proposition and organize product roadmaps around viable use cases to directly address near-term market opportunity.

Table Of Contents


  • Introduction: AR and VR Face Slow Enterprise Adoption
    • Design Limitations of Smartphone AR Distract From HMDs
  • 3D Interface Design Is Difficult and Expensive
  • VR Must Become More Convenient and Accessible
  • Conclusion

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