Gartner Research

How to Select the Right Local Partners for a Successful China Strategy

Published: 27 March 2019

ID: G00383000

Analyst(s): Roger Sheng


China’s complex and diverse regional markets and regulatory policies make it difficult for foreign companies to navigate and effectively conduct business. Tech CEOs must find capable local partners matching their product strategies for market entry and business expansion.

Table Of Contents


  • Introduction: Local Partners Are Key to a Successful China Strategy
  • Step 1. Identify Go-to-Market Gaps to Define Partner Requirements
  • Step 2. Evaluate a Capability Analysis of Potential Partners
  • Step 3. Develop Your Business Engagement Proposal

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