Gartner Research

General Managers in Transition: Matching the Persona to the Role

Published: 27 March 2019

ID: G00388107

Analyst(s): Mark McDonald


General managers are effective when there is a match between their personal skills and ambitions and the role and persona sought by the organization. Transitioning to become a technology general manager requires ensuring the right alignment of abilities, expectations, responsibility and authority.

Table Of Contents


  • Confirm the Type of General Manager the Company Feels It Needs
  • Defining the General Manager Role Profile
  • Matching Personas to Role Profiles

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