Gartner Research

How Product Managers Can Harness a Willful Disruption Strategy

Published: 29 March 2019

ID: G00383535

Analyst(s): CK Lu


The availability of breakthrough technologies is increasing with the potential to reach global customers. Technology product managers looking to win buyers must incorporate scalable willful disruption strategies within planning and execution cycles to compete or capitalize on disruption.

Table Of Contents


  • Introduction
  • Establish a Willful Disruption Strategy to Provide a Foundation for Key Facets of Disruptive Behavior
  • Build a Connected Model Among Peer Leaders to Ensure a Consistent Approach for Disruptive Models
  • Convey Disruptive Value to Buyers, and Market to the Willful Disruption Strategies That Your Customers Require
  • Summary

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