Gartner Research

Retail Scenarios for 2025 and Beyond: Strength Builds With Human-Centric Experiences

Published: 29 March 2019

ID: G00384324

Analyst(s): Joanne Joliet , Max Hammond , Robert Hetu , Miriam Burt , Kelsie Marian


Disruption in retail has no end in sight. Retail CIOs should develop strategies that align with the strength scenario by leveraging technology to support transactions and customer desires for human-led and personalized experiences.

Table Of Contents


  • Major Internal and External Factors for Retail


  • Customer Expectations
  • Business and Technology Considerations
  • Movement Patterns Between Scenarios

Gartner Recommended Reading

  • Retail Scenario Planning

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