Gartner Research

Retail Scenarios for 2025 and Beyond — Elasticity Stretches by Leveraging Technology to Serve Customers

Published: 29 March 2019

ID: G00384322

Analyst(s): Joanne Joliet , Miriam Burt , Max Hammond , Kelsie Marian , Robert Hetu


Retailers must be prepared to adapt to different market scenarios. Retail CIOs can develop strategies that align with the elasticity scenario by leveraging technology to deliver highly personalized experiences and services.

Table Of Contents


  • Major Internal and External Factors for Retail


  • Customer Expectations
  • Technology Leverage
  • Movement Patterns Between Scenarios

Gartner Recommended Reading

  • Retail Scenario Planning

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