Gartner Research

Retail Scenarios for 2025 and Beyond: Speed Drives Growth by Excelling at the Basics

Published: 29 March 2019

ID: G00384323

Analyst(s): Kelsie Marian , Robert Hetu , Joanne Joliet , Max Hammond , Miriam Burt


Disruptive retail requires adaptation within future scenarios, making a way to meet it with offense, not defense. Retail CIOs can use this research to develop strategies aligned with the speed scenario, where efficient execution of basic customer expectations maximizes business opportunities.

Table Of Contents


  • Major Internal and External Factors for Retail


  • Technology Leverage
  • Movement Patterns Between Scenarios

Gartner Recommended Reading

  • Retail Scenario Planning

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