Gartner Research

How Brands Can Compete Across E-Tailer Channels

Published: 01 March 2019

ID: G00389619

Analyst(s): L2 Food & Beverage Team

Summary

Amazon presents one of the largest growth opportunities for brands. This leads to a breeding ground for the marketing evolution of small, indie brands around SKU-level profitability, which threatens brands’ platform visibility. Brands can deploy various strategies to attract those opportunities.

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