Gartner Research

Demystifying the Analytics and BI Space

Published: 27 March 2019

ID: G00377817

Analyst(s): Joseph Antelmi


A multitude of products offer analytics and business intelligence. This document will compare product categories within the information portal and analytics workbench domains, and help technical professionals identify solutions to serve both their short- and long-term objectives.

Table Of Contents


  • Demystifying the Analytics Market
    • Domains
    • Guidance on Evaluating Products in These Domains
    • Criteria for Comparison
  • Analytics Domains and Capabilities


  • Information Portal
    • The Future of the Information Portal
    • Analytics Workbench


  • The Blurring of Product Differences in the Analytics Space
  • The Evolution of BI and Data Science
  • Integrate, Buy or Wait?
  • Don’t Just Look at Cost; Look at Opportunity Cost
    • “Integrations” Can Be Misleading
    • “Best in Class” May Not Be Sufficient for the Desired Portfolio of Analytics Capabilities
  • Measuring Value Is Difficult; Don’t Do It Alone
    • Business Justification Must Align With the Organizational Vision
  • Technical Professionals Are Not Always in Control of Purchase Decisions
    • Use Self-Service to Satisfy Analytics Requirements More Quickly
  • Segment Users and Deploy Corresponding Analytics and BI Tools
    • Make the Most of Technology Investments by Reducing Overlaps Within a Tool Category or Use Case
    • Build Use-Case Matrices and Decision Trees to Help Your Users and Yourselves

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