Gartner Research

A Get-Well Plan for Your Undifferentiated Product Offering

Published: 27 March 2019

ID: G00375112

Analyst(s): Scot Kim , John Santoro


Undifferentiated products lead to lagging sales, challenging technology and service providers to take action. Technology product managers must follow a five-step get-well plan to restore product differentiation and take share from the competition.

Table Of Contents
  • Key Challenges



  • Step 1: Identify the Competitor’s Product Weaknesses
  • Step 2: Organize and Collaborate to Displace the Competition
  • Step 3: Prioritize Action Items
  • Step 4: Build and Launch an Aggressive Strike Plan
  • Step 5: Monitor Competitor’s Product Differentiators

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