Gartner Research

Top Five Mistakes Tech CEOs Make When Developing Investor Pitch Decks

Published: 27 March 2019

ID: G00386931

Analyst(s): Jeff Chamberlain , Julian Poulter , David Adams , Alastair Woolcock , John Santoro


When raising capital, tech CEOs often struggle to realize why their company does not resonate with prospective investors. This research highlights the five most common mistakes tech CEOs make when writing an investor pitch deck and why it is important to avoid them.

Table Of Contents
  • Key Challenges



  • Mistake No. 1: Isn’t a Stand-Alone Pitch Deck
  • Mistake No. 2: Communication Overload
  • Mistake No. 3: Targeting Everyone
  • Mistake No. 4: No Differentiation
  • Mistake No. 5: Doesn’t Define a Problem

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