Gartner Research

How to Market to Today's Kid-Empowered Families

Published: 28 March 2019

ID: G00388413

Analyst(s): Iconoculture Research Team


To forge and maintain strong connections with Millennial families, marketing leaders need to know where today’s kids have influence and where they don’t. Re-evaluate your plans accordingly, paying particular attention to the channels being used to connect.

Table Of Contents


  • Key Challenges
  • Recommendations



  • Market to Millennial Parents and Their Children by Highlighting Success
    • Recommendation
  • Tap Into Kids’ Perspectives in Categories Where Parents Seek Input
    • Recommendation
  • Select the Right Channels to Reach Millennials’ Constantly Connected Kids
    • Recommendation
  • Conclusion

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