Gartner Research

Competing in the Security Market as a Startup Tech CEO

Published: 28 March 2019

ID: G00360551

Analyst(s): Dale Gardner


Continued M&A and investment activity, and buyers’ tendencies to frequently consolidate vendors, yield a market difficult for security startups to penetrate. Tech CEOs must compete effectively to win business, then continuously act to remain a favored vendor.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Startup Vendors Are at a Disadvantage for M&A Activity and Investments
  • Frequent Vendor Consolidation Among Buyers Favors Larger Vendors

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