Gartner Research

Driving Cost Optimization Across the Enterprise: A Marketing Perspective

Published: 28 March 2019

ID: G00385445

Analyst(s): Ewan McIntyre


Marketing leaders often face challenges when optimizing costs, but their efforts can be clouded by conflicting priorities and shortsighted thinking. Follow 10 steps to deliver proactive and pragmatic marketing cost optimization.

Table Of Contents


  • Build Your Understanding of Cost Optimization
  • Five Common Cost Optimization Steps
  • Five Marketing-Specific Focus Areas of Cost Optimization

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