Gartner Research

Retail Scenarios for 2025 and Beyond: Dexterity Coordinates Activities Behind the Scene to Deliver Enhanced Customer Experiences

Published: 29 March 2019

ID: G00384325

Analyst(s): Miriam Burt , Max Hammond , Robert Hetu , Joanne Joliet , Kelsie Marian


With a future yet unclear, retailers can predict and pre-empt disruption through the adaptation of different market scenarios. Retail CIOs can develop strategies that align with the dexterity scenario, where agile delivery of customer expectations maximizes business opportunities.

Table Of Contents


  • Major Internal and External Factors for Retail


  • Customer Expectations
  • Technology Leverage
  • Movement Patterns Between Scenarios

Gartner Recommended Reading

  • Retail Scenario Planning

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