Gartner Research

Advertising Lessons From Direct-to-Consumer Brands

Published: 28 March 2019

ID: G00378497

Analyst(s): Andrew Frank


The direct-to-consumer movement is disrupting retail markets, especially for consumer packaged goods brands. Here’s what marketing leaders responsible for advertising need to know about the advertising strategies behind their success.

Table Of Contents


  • Consolidate Data Collection
  • Redefine Performance Marketing
  • Think Outside the (Digital) Box
  • Simplify the Message
  • Sell a Better Way
  • Summary: Re-establishing Trust

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