Gartner Research

Pay Attention to Attention Management to Offer Better User Experience

Published: 01 April 2019

ID: G00377796

Analyst(s): Craig Roth


In an age of information abundance, noticing and then using key information is essential to decision making. Technology product managers need to embrace the enterprise attention management discipline in their product designs to ensure that valuable system-generated insights are noticed by users.

Table Of Contents
  • Key Challenges



  • Establish a Set of Design Principles Around Enterprise Attention Management
  • Establish Multiple Channels to Communicate With Users
  • Exploit Trends in AI and VPAs to Determine How Important Information Is to Each User
    • Use AI to Score the Importance of Information and Events
    • Use VPAs for Customization and Notification

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