Gartner Research

Toolkit: How to Create Business Scenarios That Drive Digital Disruption Innovation

Published: 03 April 2019

ID: G00385840

Analyst(s): Marty Resnick


Enterprise architecture and technology innovation leaders can contextualize the business outcomes of complex digital disruptions using business scenarios. Apply this proven technique to identify new opportunities, validate existing ones and discover entirely new digital business models.

Table Of Contents

When to Use

  • Steps to Creating Business Scenarios
    • Step 1: Clearly Understand the Innovative Context and Drivers of the Digital Disruption
    • Step 2: Brainstorm a List of Highly Impactful and Innovative Future Business Scenarios
    • Step 3: Prioritize and Select Innovative Business Scenarios to Create Based on Business Impact
    • Step 4: Finalize the Business Scenarios
    • Step 5: Validate, Refine and Revise the Business Scenarios

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