Gartner Research

General Manager Insights: Product Leadership Data and Measurement Potential

Published: 03 April 2019

ID: G00388217

Analyst(s): Mark McDonald


Product leaders indicate that while they are extensive users of data and measurement, their application is for generic, functional uses rather than strategically significant objectives. Technology general managers have the opportunity to better align data with customers, strategies and ambitions.

Table Of Contents


  • Priorities, Initiatives and Their Alignment
  • Customer Experience and Satisfaction
  • Data and Measurement for Transformation
  • Conclusion
  • Survey Demographics

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