Gartner Research

How to Bolster Your Mobile Marketing via Multicultural Consumers

Published: 04 April 2019

ID: G00388420

Analyst(s): Jack Mackinnon

Summary

Everyone has a smartphone these days, but multicultural consumers use their phones more often to engage with brands. To grow brand presence on mobile devices, marketing leaders must build their mobile marketing strategies around multicultural consumers.

Table Of Contents

Overview

  • Key Challenges
  • Recommendations

Introduction

Analysis

  • Build Mobile Marketing Campaigns Around Multicultural Consumers
  • Partner With MC Consumers Via Content That Promotes Self-Expression, Creativity and Entertainment
  • Conclusion

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.