Gartner Research

How to Bolster Your Mobile Marketing via Multicultural Consumers

Published: 04 April 2019

ID: G00388420

Analyst(s): Jack Mackinnon


Everyone has a smartphone these days, but multicultural consumers use their phones more often to engage with brands. To grow brand presence on mobile devices, marketing leaders must build their mobile marketing strategies around multicultural consumers.

Table Of Contents


  • Key Challenges
  • Recommendations



  • Build Mobile Marketing Campaigns Around Multicultural Consumers
  • Partner With MC Consumers Via Content That Promotes Self-Expression, Creativity and Entertainment
  • Conclusion

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