Gartner Research

Enabling Synthesis: Extracting Value From Varied Customer Data

Published: 28 March 2019

ID: G00705641

Analyst(s): Market Insights and Analytics Research Team

Summary

To meet business partners’ evolving expectations and continue to provide value to their organizations, market insights and analytics leaders must focus their efforts on enabling synthesis across their entire teams.

Table Of Contents

The Current State — A More Complex World Needs Greater Levels of Synthesis

A Clear Solution, But With Just One Problem

Our Investigation: Defining What Matters Most to Successful Synthesis

Table 1: Activities Contributing to Successful Synthesis

Table 2: Synthesis-Specific Activities

Path Forward: Enable Synthesis Activities and Accelerate Experiences

Enablement Suite, Part 1: Prescribe a Standardized Approach to Synthesis

Enablement Suite, Part 2: Codify Analytically Savvy Behavior

Enablement Suite, Part 3: Visualize the Broader Cross-Functional Data Network

Accelerate Learning to Develop Additional Needed Synthesis Skills and Knowledge

Conclusion

Recommendations

About This Research

Endnotes

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