Gartner Research

3 Steps Tech CEOs Should Take to Accelerate Digital Product and Business Strategy

Published: 03 April 2019

ID: G00382957

Analyst(s): Alan Antin , Lars Van Dam


The transformation to digital products and services is a cross-industry opportunity for technology firms. This research enables tech CEOs to apply strategic planning methodologies to accelerate new product innovation and lead in their own digital business transformation.

Table Of Contents


  • Step 1: Shape Strategic Thinking and the Planning Process by Adopting Two Gartner Business Strategy Methods
    • Method A — Business Strategy Innovation Matrix
    • Method B — Applying Disruptive Intent
  • Step 2: Shift to an External-In Mindset vs. Product-Out, and Focus on Business Innovation
  • Step 3: Use Product Management Concepts in Driving Innovation to Form and Execute Business Innovation
  • Summary

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