Gartner Research

Market Share Analysis: PCs, Ultramobiles and Mobile Phones, Worldwide, 2018

Published: 03 April 2019

ID: G00386650

Analyst(s): Anshul Gupta , Roberta Cozza , Mikako Kitagawa


Total device sales declined for the fourth year in a row, by 1.8%, in 2018. Demand declined due to market saturation, rising replacement cycles, falling incremental value and rising prices leading to lower value benefits during upgrade.

Table Of Contents
  • Key Market Findings
  • Vendor Performance Highlights

Market Share Data

Overall Market Segment Performance Analysis

  • Mobile Phones
  • PCs and UMPs
  • UMBs and UMUs

Top Vendors Analyzed

  • Samsung
  • Apple
  • Huawei
  • Xiaomi
  • Lenovo

Mergers and Acquisitions

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