Gartner Research

Make Software Pricing a Competitive Advantage — Not an Afterthought

Published: 04 April 2019

ID: G00382601

Analyst(s): Jeff Chamberlain , Eric Trenk


Pricing is not just another tactical task in preparation for a product launch. By understanding how to build pricing models strategically and incorporating pricing as part of software product planning, technology product managers can create a competitive advantage in their target customer segments.

Table Of Contents
  • Key Challenges



  • Differentiate With Your Pricing Model
  • Define a Pricing Model to Beat Competitors
  • Conclusion

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