Gartner Research

Drive Growth by Segmenting Your Smart City Opportunities Using Targeted Delivery Strategies

Published: 04 April 2019

ID: G00377826

Analyst(s): Milly Xiang


Successful product managers segment their smart city business and delivery strategy by the digital pattern of a smart city. This segmentation enables product managers to prioritize the right resources to align their solutions and capabilities with their buying centers.

Table Of Contents


  • Influencing Factors Behind Cities’ Digital Patterns
  • Cities Pursue Their Digital Journey via Three Approaches
  • Build Targeted Partnership Strategy That Aligns With Cities’ Approaches
  • Align and Differentiate Solutions to Address Each Approach’s Major Challenges

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