Gartner Research

Toolkit: Multichannel Marketing Heat Map, 2019

Published: 05 April 2019

ID: G00383942

Analyst(s): Noah Elkin


Gartner’s Multichannel Marketing Heat Map shows the campaign analytics, tactics and channels generating the most interest among marketing leaders across 46 industries. Use this Toolkit to gauge what’s hot in your industry (and what’s cooling) and to guide your multichannel marketing investments.

Table Of Contents

When to Use

Downloadable Attachments

  • Analysis
  • The Heat Map Categories
    • Campaign Analytics:
    • Campaign Execution:
    • Channels:
  • Research Method
  • What to Do Next

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