Gartner Research

Improving Insight Activation Through Stakeholder Mapping

Published: 05 April 2019

ID: G00705716

Analyst(s): Market Insights and Analytics Research Team


Market insights leaders should identify all critical stakeholders in customer decisions, not just senior leaders, and then strategize how to influence individual stakeholders and ensure recommendations are acted on.

Table Of Contents

Extend Mapping Beyond Senior Leaders

Include Information on Stakeholders’ Influence to Drive Action on Insights

Make Relationship Mapping a Team Effort


About This Research


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