This research helps quality leaders understand and articulate when and how they should be involved in the early stages of new product development based on three considerations — the degree of regulations, how new the product or process elements are and the potential business impact.
Ensuring Quality Earlier in NPD
Considerations for Assessing Quality’s Involvement
Deciding When to Get Involved
Consideration 1: Regulations
Consideration 2: Novelty
Table 1: Activities for Quality in Products’ Predevelopment and Testing Phases
Deciding How Much Quality Is Involved
Consideration 3: Business Impact
Building the Case for Involvement
Recommended by the Authors
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