Gartner Research

Magic Quadrant for Content Marketing Platforms

Published: 02 April 2019

ID: G00356350

Analyst(s): Nicole Greene , Christopher Ross , Laurel Erickson , Marc Brown


Marketing leaders must boost scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors provide ideation, editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Contently
    • CoSchedule
    • Kapost
    • NewsCred
    • Percolate
    • ScribbleLive
    • Skyword
    • Sprinklr
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Notable Mentions
    • Curata
    • DivvyHQ
    • Oracle Content Marketing

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players


Market Overview

  • Customer Demands Drive a Fervent Content Marketing Focus
  • CMPs Address Content Marketing Inefficiencies
  • CMP Penetration and Future Adoption

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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