Gartner Research

Embrace These 3 Key Trends in Content Marketing

Published: 04 April 2019

ID: G00378334

Analyst(s): Nicole Greene

Summary

Content marketing is rapidly evolving, driven by heightened consumer expectations for quality engagements and business expectations of increased marketing performance. Marketing leaders must adopt a flexible, agile approach to take advantage of issue-based marketing, content optimization and AI.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Embrace Societal Issues to Fuel Your Content Marketing
    • Olay and Nike Get It Right, but Others Fail
  • Audit Your Process and Technology to Ensure That You Have the Right Infrastructure to Support Dynamic Content
  • Augment the Capabilities of Your Team With Generative and Emotional Artificial Intelligence
    • Generative AI
    • Emotional AI

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