Gartner Research

Digital IQ Index: B2B Manufacturing US, 2019

Published: 05 April 2019

ID: G00389324

Analyst(s): L2 B2B Team


The complexity of B2B buying continues to rise as B2B buyers spend more time learning — and buying — online. Marketing leaders at B2B manufacturing firms can use this research to better focus their attention on using digital to attract customers and move them to the point of sale.

Table Of Contents

Executive Summary

  • Key Questions
  • Key Recommendations

About This Research

  • Comprehensive Data Collection
  • Covering a Wide Group of Manufacturers



  • Follow the Money
  • Marketers Miss the Memo
  • Archetypes of Digital Performance
    • Geniuses Are Just That, but Can Occasionally Lose Footing
  • A Level Playing Field?
  • SEO and SEM
  • If a Tree Falls in the Forest …
  • Don’t Be Offbrand With Unbranded Keywords
  • Trouble Navigating a Complex Decision
  • Site Search Comes Up Short
  • Did You Mean …
  • Live Chat: Missing a Key Ingredient
  • It Isn’t Cool to Be Complicated
  • Branded Research and Insights Overwhelms and Underwhelms
  • Sparking Fresh Debate


  • Rank 1: John Deere
  • Rank 2: CAT
  • Complete List of DIQ Index Rankings


  • What to Do?


  • Distribution
  • Classification

Recommended by the Authors

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