The complexity of B2B buying continues to rise as B2B buyers spend more time learning — and buying — online. Marketing leaders at B2B manufacturing firms can use this research to better focus their attention on using digital to attract customers and move them to the point of sale.
- Key Questions
- Key Recommendations
About This Research
- Comprehensive Data Collection
- Covering a Wide Group of Manufacturers
- Follow the Money
- Marketers Miss the Memo
- Archetypes of Digital Performance
- Geniuses Are Just That, but Can Occasionally Lose Footing
- A Level Playing Field?
- SEO and SEM
- If a Tree Falls in the Forest …
- Don’t Be Offbrand With Unbranded Keywords
- Trouble Navigating a Complex Decision
- Site Search Comes Up Short
- Did You Mean …
- Live Chat: Missing a Key Ingredient
- It Isn’t Cool to Be Complicated
- Branded Research and Insights Overwhelms and Underwhelms
- Sparking Fresh Debate
- Rank 1: John Deere
- Rank 2: CAT
- Complete List of DIQ Index Rankings
Recommended by the Authors
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