Gartner Research

Benchmarking and Analysis of Grocery Retailers’ Digital Fulfillment Capabilities

Published: 28 March 2019

ID: G00389287

Analyst(s): L2 Grocery Team


Customers remain hesitant with ordering groceries online, but Millennials and Gen Zers show more openness. Grocery leaders invest more in features and tools to ease customer onboarding. Index leaders focus on every touchpoint to alleviate the main concerns keeping shoppers away from online grocery.

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