Gartner Research

Amazon Private Label 2019: Flexing the Private Label Advantage

Published: 26 March 2019

ID: G00389283

Analyst(s): L2 Intelligence Team

Summary

As Amazon expands its private-label brands and the Amazon Exclusives program, the retail giant is also developing key strategies to boost search relevance and drive consumer switching behavior. Gain disruptive marketing insights and drive business results with Gartner L2’s Amazon report.

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