Gartner Research

How to Build Customer Personas

Published: 09 April 2019

ID: G00708624

Analyst(s): Financial Services Business Leader Research Team

Summary

Creating customer personas are a core element of journey mapping efforts, but financial services leaders may find personas difficult to build if they do not have the appropriate information. Understand the purpose of personas and how they contribute to journey mapping in order to better inform customer experience efforts.

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