Gartner Research

How Technology Product Managers Can Monetize HCM Data

Published: 09 April 2019

ID: G00384468

Analyst(s): Helen Poitevin , John Kostoulas


Hosted data presents monetization opportunities for HCM SaaS vendors to grow their business and improve margins in an increasingly competitive environment. Technology product managers at HCM vendors will maximize monetization by picking the right data products and use cases.

Table Of Contents


  • Quest for Sustainable Revenue and Profit in the HCM Application Market
  • Market Insight Reports, Benchmarks and Data APIs Are Potential Data Products to Consider
    • Potential Data Product Analysis
  • Monetization Potential of Data Products Varies Considerably by HCM Use Case
    • Use Case Analysis

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