Gartner Research

Critical Steps for Product Managers: Measuring Business Unit Performance

Published: 09 April 2019

ID: G00387724

Analyst(s): Kristin Von Manowski


Product leaders must manage product performance by balancing the competing priorities of leadership, employees and customers. Product managers in leadership roles must engage teams in common performance goals and build a culture of continuous improvement to drive productivity.

Table Of Contents
  • Key Challenges



  • Step 1: Build an OKR Culture and Invite Experimentation
  • Step 2: Develop KPIs to Complement OKRs
  • Step 3: Foster Continuous Improvement Through Leadership, Collaboration and Engagement

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