Gartner Research

Critical Steps for Product Managers: Achieving Financial Objectives

Published: 09 April 2019

ID: G00387723

Analyst(s): Kristin Von Manowski


Products can fail to achieve financial objectives when performance measures are poorly defined and rarely adjusted. Product managers must align product objectives with the business, maintain reporting clarity, and implement action plans to address performance shortfalls and pivot to success.

Table Of Contents
  • Key Challenges



  • Step 1: Define Product Objectives Aligned With Top Organization Goals
  • Step 2: Build Out Your Performance Management Framework
  • Step 3: Manage Gaps Between Product Performance and Business Goals Actively

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