Gartner Research

Ignition Guide to Creating a Marketing Roadmap to Support Digital Business Transformation

Published: 26 March 2019

ID: G00707678

Analyst(s): Marketing Research Team


This step-by-step guide helps marketing leaders build a roadmap to depict how the marketing function will support the organization’s digital transformation journey.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Outline Marketing’s Objectives for Supporting Digital Transformation


Step 2 of 4: Prioritize Investments in Technology


Step 3 of 4: Create a Plan to Address Marketing’s Digital Talent Gaps


Step 4 of 4: Determine Process Implications and Finalize Marketing’s Roadmap


Review Your Performance

Recommended by the Authors

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